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Why investors mistake confidence for competence.
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The Homophily Trap: Why “Culture Fit” Keeps Capital in the Same Rooms
Change who’s in the room. Change who walks through the door.
 • Sinéad Fitzgerald
The Impossible Standard: The Double Bind
This piece is about the double bind. The specific trap that emerges when the evaluation framework for female founders was built around someone else…
 • Sinéad Fitzgerald
The Behaviour Penalty & The Impossible Standard
Why There's No Winning Move for Female Founders
 • Sinéad Fitzgerald
The Drop-Off Problem: Why Women Founders Disappear After Seed
If last week was about different questions, this week is about how the same answers get heard differently.
 • Sinéad Fitzgerald
Pitch Questions Swap List
Turn Risk-Focused Questions Into Opportunity-Focused Questions
 • Sinéad Fitzgerald
The Question Gap: How Investor Questions Quietly Change Outcomes
This isn't about malice. It's about unconscious framing that compounds across pitch meetings
 • Sinéad Fitzgerald
The 78-Cent Paradox: Why Smart Money Ignores Better Capital Efficiency
Female founders generate 78 cents in revenue per dollar invested. Male founders generate 31 cents. Guess who gets the money?
 • Sinéad Fitzgerald
Vested Impact
Vested Impact
Vested Impact's goal is to turn professional women into investors. Not someday. Now. Because when more women invest, everything shifts: who gets funded, who builds wealth, which problems get solved.
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